Keyword of the day: Listen

I bet many a struggling entreprenuer out there can relate to this - advice & suggestions on how you should run your business from people who don't have a clue!!
I could write a book on the rubbish advice I have been given over the years from various sources who silently believe they can do the job better....but off course, have not the slightest intention of putting their money where their mouth is. Its one thing taking it from family and friends who genuinelly have your interests at heart but its very trying when individuals you hardly know volunteer their two cents worth...right? WRONG!

LISTEN..LISTEN..LISTEN..

I admit, it can be offending & aggrevating to sit there & take it but you never know when you might stumble upon that one bit of sound communiqué that instantly illuminates the old light bulb. Ironically it usually comes from the most unlikely of sources probably because the advice giver is not in the same line of work. They are thinking outside the box, looking at the picture from an entirely different angle, something we unteach ourselves how to do along the way!